- Geekmaster
- 2020-04-04 10:13:40
- 10 minute(s)
Do you realize the impact social media can have on your business? It’s more than just hype. Social media marketing is far more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies.
ImportantSocial Media have changed the internet in a whole new way for people. Furthermore, it is not only changing the internet, it has changed the whole world in terms of communication and technology.
Worldwide social media users have reached 3.8 billion in 2020. About 10 million people are using social media more than twice a day. Because of that Social media marketing has the largest possible reach to a large audience base.
“Social media allows big companies to act small again” – Jay Baer tell a friend
As marketing evolves and changes, there are constantly new platforms and strategies being touted as the next big thing. Every once in a while, one comes along that actually delivers the results that they all promise. Social media is one of those channels.
Why is social media important for business, though? Social media is important because it offers companies like yours a way to connect one-on-one with its target audience and nurture those audience members into customers.
ImportantSocial networks aren’t just about you connecting with your customers, but also it allows them to connect with you. 27% of internet users say they find new products through paid social ads.
But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it?
The effect it can have on your business goes beyond sales!
Here are some benefits to social media that business owners need to understand in order to hashtag their business.
Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility.
WarningDespite the Field of Dreams notion some business owners have that “if you build it, they will come,” if people are unaware of a business or a website’s existence, they can’t shop there.
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. ” – Amy Jo Martin tell a friend
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
Your social presence make it that much easier for customers to find you.
This continuous interaction creates a picture of trust and an eagerness to listen to what the customers have to say. Once customers are familiar with your brand, they are more likely to recommend your brand to friends and family, therefore increasing your brand reach.
There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
Understand that social media is not a marketing machine!
WarningMany businesses view social media as a marketing machine. They come up with special offers, and other hard selling approaches. One way to strengthen the bond between you and your customers is to avoid pitching customers. Instead, treat social media as a platform to connect.
HackJust try to engage with your audience any way you can. Make them feel there is a human behind the brand, not a machine. Show your customers, and leads that you care about them by providing answers to their questions, and be honest while interacting with them.
Branded Hashtag
Creating a branded hashtag is one of the simplest ways for brands to increase their visibility to social media audiences, and many companies now use branded hashtag campaigns to inspire audiences to create and share their own brand-related content.
Loyalty Booster
Social media offers an excellent opportunity to increase brand loyalty. And the positive side of this is that you can increase brand loyalty for free.
Brands who engage on social media channels receive higher loyalty from their customers.
When you’re engaging the public on social media, you’re building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.
“Amazing things will happen when you listen to the consumer.” – Jonathan Midenhall tell a friend
ImportantThat shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.
Customer satisfaction and brand loyalty typically go hand in hand. A customer sees social platforms as service channels where they can directly communicate with the business.
InfoThe millennial generation is known for being the most brand loyal customers of all. Studies show that this segment of customers is 62% more loyal to brands that directly engage with them on social media.
Happiness Is a Choice
You should make an effort to engage and keep your loyal customers happy. Hosting a contest or distributing promotional codes can generate social buzz and encourage social media users to take a specific action. Companies can leverage contests, and giveaways to inspire followers to produce user-generated content (UGC) or share a brand’s content on their own social media channels.
Low Cost Ads
Social media marketing is possibly the most cost-efficient part of an advertising strategy. And you can increase business exposure and reputation without breaking the bank.
Social media is a cost-effect way to market a brand or service.
Being cost-effective is important as it helps you attain a greater return on investment (ROI) and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.
“Social media is not just an activity; it is an investment of valuable time and resources.” – Sean Gardner tell a friend
ImportantCreating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect.
Every post, follower, contest present an opportunity for customers to convert.
In many marketing campaigns, most of the target recipients may or may not be interested in your offering now, and some may never be interested.
With social networks, by marketing to users who are already fans of your company, you know that you are reaching qualified leads. Whether you’re a B2C or B2B company, social media can be a very effective tool for gaining new leads and moving people through your sales funnel.
Don’t Judge Your Taco By Its Price!
To take advantage of the excitement surrounding the release of the long-awaited taco emoji, Taco Bell developed a “taco emoji engine” which automatically sent Twitter users one of 600 unique pieces of content when they tweeted @tacobell a taco emoji. Taco Bell developed the “taco engine” to encourage social media audiences to explore and share the branded content with their friends and followers.
Traffic Jamming
Social media presence is becoming a key factor in calculating the SEO rankings. Businesses sharing their content on social media are sending out a signal to search engines that speaks your brand recognition, integrity, and shows consistency.
ImportantBecause your content becomes much easier to share, you are increasing your chances of creating quality backlinks. This is because your content is much easier to find.
The more you share content and engage with people on social media, the chances of improving your SEO ranking is greater.
“Content is fire. Social media is gasoline.” – Jay Baer tell a friend
Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By expanding your social media presence, you are adding another path back to your site. And as a result, you’ll receive higher traffic, as well as more conversions.
To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. It gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
HackHashtag, optimizing your profiles, and creating catchy headlines can make your engagement skyrocket and boosts your SEO.
Social Is Fun on a Bun
Social media marketing is fun! With all the work that goes into marketing and growing your business, getting a chance to build real connections with customers is incredibly rewarding. And when that one perfect tweet goes viral, or that Q&A session brings in a big traffic boost, you’ll feel like a rockstar!
Ca$h Machine
Social media does have the potential to increase your sales, even while being a cost-effective channel! When someone hashtags your business, you become a trusted recommendation to their friends. Increasing your leads and referrals, and potentially increasing your sales.
ImportantImproving brand awareness and legitimizing a brand should, by themselves, help increase sales. But there are ways to use social media to directly steer consumers toward the sales funnel.
Having an effective social media presence allows for more users to traverse through your lead funnels and have them end up on a landing page where they can make a purchase.
“Before you create any more great content, figure out how you are going to market it first.” – Joe Pulizzi tell a friend
For those who are interested, I have written a review of one of the books of the famous funnel-hacker Russell Brunson.
If your website is well-made and converts well, it is safe to say your sales will increase with social media growth. This method is responsible for generating thousands of dollars to many companies that do this every single month.
InfoFacebook is the big leader giving the example of how well advertising work. According to research, they made $30-40 billion dollars just in 2018-2019 by using targeted advertising to their audience.
Give Me My Money
Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Social media marketing does far more than increase brand presence. You can influence customer buying decisions at multiple points along the sales funnel, from amplifying the reach of white papers and blogs targeting top of funnel, to answering customer questions and addressing pain points.
Final Thoughts
No marketing tool or technique plays a bigger role in influencing your brand perception than social media. Regularly interacting with followers, thought leaders and tastemakers can improve your public image and give your brand the sales it deserves.
It is one of the most effective ways to connect with qualified leads and build customer relationships.
“If content is king, then conversion is queen.” – John Munsell tell a friend
As you can see, when done right, social media marketing can be a wonderful thing for your business. It will help you increase your brand authority, brand trustworthiness, and it will even help you engage with customers.
By maintaining a strong social media presence, you can build brand loyalty and credibility as a business.
ImportantThere are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers.
Long story short, social media marketing is something that every business needs to do and needs to do well.
The sooner you start, the sooner you’ll see growth in your business.
What will you do to hashtag your business? I’m curious to hear your thoughts on the matter. Leave a comment below and let me know your take.
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