How to Sell Like Hell
Even if you’re a top-performing salesperson there are likely ways you can improve your game and here is how to sell like hell.
Wouldn’t it be great if there were a silver bullet that would make you more successful in your sales efforts? One thing you could do to really boost your sales success and sell like hell?
I hate to disappoint, but the reality is, there is no silver bullet.
WarningAs everything becomes increasingly commoditized, buyers are aware they can get a similar offering from another company. But what they can’t get from just any vendor is the same sales experience, which is created by the sales rep.
Modern customers have changed the rules of sales.
ImportantResearch shows that 69% of business buyers expect an Amazon-like business buying experience — yet only 27% say companies generally excel at meeting their overall customer experience standards. Technology is pushing customer expectations to all-time highs, and sales teams face new frontiers.
You might be an expert, a professional, an intermediate, or a complete newbie. It doesn’t matter.
Sometimes, we all need a little advice that will help us make the next decision. Especially when you’re working in sales.
Sales success takes hard work and commitment along with skill and savvy.
While there is no one thing that will work for you, there are a number of things you can do to help boost your overall success and sell like hell.
Regardless of what industry you’re in or what type of organizations you sell into, a few sales axioms hold. These rules can help you sell more to just about anybody.
10x Your Actions
How to sell like hell? Nearly everyone seeks the “holy grail” of success, but most people fall short. It takes extraordinary thinking and effort to achieve extraordinary success.
People don’t approach success the right way.
First, they don’t set high enough goals due to “average” thinking. They don’t want to be unrealistic or risk failure, so they set seemingly attainable goals, yet still fall short.
Grant Cardone argues you need to scale up your thinking and actions by a factor of 10.
ImportantThe 10X Rule for success is: set goals that are 10 times bigger than the average, then work 10 times harder than average to achieve them. Grant Cardone refers to the latter as taking “massive” action.
Setting 10X goals and taking extraordinary steps to achieve them isn’t taught in business schools.
In business, a think big/act big mindset enables you to overcome obstacles such as competition, economic downturns, disruptions, and client resistance.
Operating at a 10X level is a discipline for reaching all goals, it’s a way of life, and the way to handle all tasks and projects.
Top achievers don’t copy or compete. They dominate. They set the pace. Never play by the agreed upon norms of your industry.
Create new ways to dominate your sector. Challenge traditions and established ways of thinking.
Choose goals just beyond your reach, which will motivate you. If your goals are so small that you aren’t compelled to think about them daily, you’ll lose interest.
Taking massive actions is the only way to fulfill your true potential.
Go Straight To The Sale
How to sell like hell? Persuading is helping people to overcome the internal obstacles that prevent them from taking action. Jordan Belfort says that the key to selling is to maintain control of the interaction.
Controlling the interaction means that, without breaking rapport or pushing, you gently nudge the prospect back towards the straight line towards the sale.
First, you will qualify as quickly as possible while still keeping rapport.
Prospecting means finding people who are interested while at the same time you are weeding out those who aren’t going to buy without wasting any of your time.
Second, you have to master tonality. This is where Straight Line Persuasion starts hitting its stride.
ImportantJordan Belfort says that tonality develops rapport at an unconscious level. It’s important to understand what we say (the actual words) are processed logically and how we say it (our tonality) is processed emotionally.
Emotions are contiguous. You will have to master your emotional states, facing your fears and setting lofty goals.
When you speak with enthusiasm and excitement it can affect how someone feels subconsciously. Their state of mind can instantly be put in a better mood.
Third, you need to have a vision and share it with your prospects.
WarningPeople won’t buy into your goals, but they will buy into your vision. Which is why Jordan Belfort also mentions it’s important that you find your why.
Moving on a straight line is the most efficient way of selling.
The slower you go, the more room for mistakes and second thoughts you have. That’s true for most things in life, and certainly is true for sales.
Close High Ticket Sales
How to sell like hell? High ticket closers are indispensable assets for businesses to scale to the next level. They are the rainmakers who bring in the revenue in high success rates.
High ticket closers are the people who eventually turn products and services into profits and value.
If you were to spend all of your time selling a $10 item when it takes the same amount of effort and work to sell a $100-item, which one would you sell? The higher price of course.
People who pay higher ticket items don’t complain. It’s not just about making more money.
ImportantBy charging more, you’re not only doing yourself a favor, but also doing them a favor because when they invest more money, they take the whole thing much more seriously. People vote with their wallets.
Price point attracts the very serious entrepreneurs because price point filters out the wannabes.
High ticket closers only come in when the potential clients are interested to buy. And when they are interested to buy, closers will then assess their needs and only “close” them if there is a right fit.
High ticket closers don’t close sales with their mouths, they close with their ears.
WarningWhile traditional sales mainly focus on talking, promoting and selling the features and benefits of the products or service, high ticket closing is the exact opposite.
Your self-esteem has to be high enough that you’re comfortable talking with affluent customers.
Most people have a difficult time selling high-ticket items to clients because they’re not affluent clients themselves. They project their own value to their prospects.
High ticket Closing is more about the experience and perception.
WarningMany times it’s not the product anymore but the entire experience that the minute clients walk out of the car, it’s completely different. It’s not just selling a commodity anymore.
Challenge yourself and say, how high is high?
Who gets affected the most during recession are the middle class and the poor. Sure they could lose money but they’re still going to have a lot versus people in the middle class.
Onboard Your Customer
How to sell like hell? Did you know that it’s not just about creating a fantastic product or meaningful content? Sure, that’s important; but, it’s not true that if you ‘just build it, they will come’ to your website.
It’s about identifying your dream customer at a deep level and then helping them easily find you so that you can help them.
WarningIt’s hard to get noticed in this clutter filled world, but attempting to reach everybody with your product or service is not only inefficient, but it’s also very expensive.
That’s why it’s important to narrowly define your target customer and meet them where they are.
ImportantRussell Brunson uses the analogy of fishing which describes this well in his book DotCom Secrets. You have to identify WHO is your ideal client, then find out WHERE they hang out online and finally test WHAT bait you can give to them.
Your target customer is someone who satisfies their exact needs or wants to buy the product/service you offer.
Identifying your ideal customer and advertising where they will notice your brand is an important step in growing and improving your business.
Successful salespeople choose to focus more on selling themselves instead of the product.
They get personal, which is what attracts customers to them in the first place. Russell Brunson refers to this as the Attractive Character (AC). Each AC comes with a backstory that people can relate to, shares stories, reveals character flaws, and sticks to their opinions.
Stories are compelling. They get people to pay attention.
They create a hook that customers can latch onto. They’re easy to remember. They establish a powerful connection.
Stories give color and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.
The moment you make contact with a customer, you need to provide them with something of value.
It doesn’t have to be something big and grand. Even just a piece of advice can be the start of establishing a relationship with the customer that can pay dividends in the future.
Continually provide better products and higher levels of service as you build on the trust you have with customers.
ImportantRussell Brunson refers to this as the “Value Ladder.” Each step of the ladder is something of greater value. If you’re only selling one or two items, think of other things you can offer.
The only limit to your value offerings is your imagination.
Keep thinking of higher and higher levels of service, and you can keep charging more and more money.
Recruit And Grow Rich
How to sell like hell? Network marketing is a smart business opportunity that you can venture into for a profitable revenue stream. In today’s ever-changing environment, network marketing offers you an opportunity to make money and develop yourself exponentially.
Network marketing is a business model in which independent reps form a network of distributors and sell a company’s products.
The distributors are also encouraged to recruit other independent sales representatives in order to reach as many potential customers as possible.
Residual income is an earning that you continue to receive based on your earlier efforts.
ImportantResidual income is based on sales of products and services. This means that, if your network continues to generate repeat sales, then you will get paid for that one sale long into the future.
Network marketing companies are famous for creating revolutionary products that hit the market by storm.
The huge demand for these products makes it easier to sell. Also, the products are designed specifically to generate repeat business. Network marketing has enabled brands to grow into multi-billion companies through endless chains of agents who ensure that the multiple levels keep growing.
You don’t need employees. One of the biggest headaches business owners have is employees.
WarningLabor costs typically account for 80% of all business expenses. Not in a network marketing business. In this profession you teach other people how to be successful and each person has its own contract with the company. Employees are not required.
You can leverage yourself with having thousands of people all over the world in your organization that pays you a commission every-time they consume or use the service provided by the network company you are with.
In a world with a seemingly endless marketplace of similar-sounding solutions, the key to sales success lies in being able to differentiate not only on product but on the buying experience itself.
Selling is a marathon, not a sprint. Selling is a process – an often long and arduous one.
WarningThe bigger the deal, the longer it takes and the more hoops you have to jump through. On the plus side, you’ll have more time to build a solid foundation for an enduring relationship.
High performance selling is really the consistent execution of great selling habits.
ImportantWhether it’s the sales process, how we engage our customers, how we create value in every interchange, how we manage our accounts, how we create healthy pipelines–all these things are simply good selling habit.
It’s tough to change behavior individually or organizationally.
We know the things we should be doing, but somehow don’t do them. It’s human nature. Figure out the activation triggers, the simple things you do, that cause you to do what you know you should be doing, but don’t.
If you always do what you’ve always done, you will always get what you’ve always got.
The time to master a new habit depends on your resolve to change and improve your sales routine. Start adopting new sales habits today, and reap the benefits in the near future!
What do you think is the single most important factor to being a successful salesperson? Share this post on your favorite social media channel and let me know in the comments section below!
Digital Dandy. Hacker From Heart. Workaholic. Coding Artist. Self-made.