When thinking about successful direct to consumer brands goop may not come to mind. But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million by 2018. So, what can you learn from Goop? This article will take a deep dive into the brand’s journey to success — as well as provide some tips you can use when building your own brand.

Inflation seems to be all over the news today. Rising gas prices and interest rates, increasing costs of food, and a housing market that appears to be ready to burst are all discussed when you see the word inflation. After being hammered by the Covid-19 pandemic, business owners are particularly vulnerable to the effects of inflation. In today’s article, I’m going to discuss strategies your business can implement to fight the harmful effects of inflation.

A key part of starting your own business is finding funding. As a startup entrepreneur, you must create a convincing argument that will persuade venture capitalists, business owners, potential clients, or other investors to help make your dream a reality. Before you schedule a meeting with an angel investor, here are a few tips to help you craft the perfect pitch and deliver a winning pitch to venture capitalists.

If your job sucks, and there’s nothing you can do about it, you may be tempted to look for another one. What can you do if you’re not ready to make your shift, but the day-to-day grind is driving you up the wall? Here are five hilarious cartoons from Every Vowel for avoiding another nasty job.

Numerous startups already fail with their business idea in the first few years. After more than five years, only one in ten is still in the race. There are many reasons why startups fail. Usually it is not just one factor that prevents success, but a combination of several reasons. The five most common reasons for startups failures are presented in this article.

What came first, the lifestyle or the career? It’s an age-old question, and some people answer it by becoming a lifestyle entrepreneur. If your goal in creating a business is to do something that you love and are passionate about, you might be able to consider yourself a lifestyle entrepreneur. This article goes into more detail about what this type of entrepreneur is and five tips you can follow to get started as a lifestyle entrepreneur.

Charlie Munger started off his career working in a grocery store. Today, he is worth billions of dollars. Over several decades, Charlie Munger managed to become one of the most respected investors in the world. When he speaks, people listen. The wonderful thing is that his wisdom is not only geared towards investing but can be applied in any walk of life. Let’s talk about my five favorite lessons from Charlie Munger.

The North Star Metric was invented in business to give companies a singular emphasis on a single target. Everyone should still measure progress by whether or not they are progressing the organization using this metric instead of being distracted by day-to-day matters or individual projects. In growth hacking, the North Star Metric is usually the ultimate reason why people do what they do.

It’s no secret that the COVID-19 pandemic has uprooted lives and forced many professionals to take a step back and reflect. We’re at a pivotal turning point in workplace culture, and employers need to be proactive about creating a more sustainable work environment. Organizations must invest in helping their managers relearn skills that will enable them to address the new, unique needs of their teams and stop the Great Resignation damaging your business.

Theranos was said to develop a revolutionary lab test that could screen a variety of conditions using a single drop of blood. Indeed, this was a cost-efficient solution — the characteristic of big tech — so investors loved what the charismatic Elizabeth Holmes presented. Actually, this young founder fashioned herself after Steve Jobs, who is an Apple visionary. Based on those claims, Theranos hit a valuation of $9 billion but failed to transform the health care years later. There are a lot of lessons to draw from Theranos, but here are what I think are critical for leaders of fast-growing businesses.