? Top Business Lessons From Goop CEO Gwyneth Paltrow
When thinking about successful direct to consumer brands goop may not come to mind. But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million by 2018. So, what can you learn from Goop? This article will take a deep dive into the brand’s journey to success — as well as provide some tips you can use when building your own brand.