Have you ever struggled to articulate your offering clearly, get people to buy into your vision, or determine the direction of your business? If you answered yes to any of these questions, this post is for you.

The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel. There is someone who is an expert on the topic and has created successful online businesses. I am talking about Russell Brunson. He can definitely explain what works and what does not in selling products online.

In this book, the authors take you behind the scenes of the fastest growing companies in the world: Facebook, Uber, Dropbox, Pinterest, AirBnB and many more, to uncover the secrets of how these teams move fast and compound win after win to crush their competition and create extraordinary value.

This book review is dedicated to teaching you a handful of the core, fundamental principles of selling—which is a skill everyone should master, regardless of whether you’re selling products to potential buyers or trying to sell your friends on which movie to watch.

The book is a fun little compendium of advice from the best. Some will shock you, few will suit you, fewer yet serve you, but that’s precisely the point: you grow with the book, rather than out of it.

10X rule from Grant Cardone is the holy grail for those who desire success by establishing right levels of actions and thinking that guarantee success.

Everything in life is sales. Succeeding at selling leads to succeeding at life — both personally and professionally.